2020 Winner

MeritCommunity Building

McDonald's
"Friends Wanted"
Cossette

Credits

Agency: Cossette
Global Chief Creative Officer(s): Peter Ignazi, Carlos Moreno
Group Creative Director: Jon Freir
Associate Creative Director/Art Director: Spencer Dingle
Associate Creative Director/Copywriter: Jordan Hamer
Art Director: Tyler Robitaille
Copywriter: Ellen Porteous
Senior Designer: Eric Wood
Agency Producer: Erica Metcalfe
Strategist: Jeff McCrory
Account Executive: Vallerie Traitses
VP, Client Lead: Sarah Jue
SVP, Managing Director: Kathy McGuire
Senior Digital Project Manager: Jeff Maynard
Production Manager: Dawn-Marie Mills
Studio Director: Raquel Mullen
Senior Retoucher: Trevor Gauthier
Production Artist: Barry Kent
Senior Director, Communications: Stacey Masson
External Communications Manager: Kali Pearson
Production House: Circle Productions
Director: James Haworth
Director of Photography: Stuart Campbell
Line Producer: Amanda Field
Executive Producer: Karen Tameanko
Development Executive: Laurence Payne
Editing House: Saints Editorial
Editor: Melanie Hider
Food Stylist: Noah Witenoff
Colour/Transfer Facility: The Vanity
Colourist: Andrew Exworth
Online Facility: The Vanity
Executive Producer: Stephanie Pennington
VFX Artist: Kaelem Cahill
Casting: Mann Casting
Casting Director: Steven Mann
Audio House: Berkeley Inc.
Audio Engineer: Jared Kuemper
Photography: Rodeo Production
Photographer: Raina & Wilson
Media Company: OMD Canada
Managing Director: Jammie Ogle
Associate Director of Strategy: Laurie St. John
Senior Strategist: Leah Burke
Senior Digital Specialist: Kate Debar
Search & Social Specialist: Deven Creagh
Client: McDonald’s Restaurants of Canada Limited
Chief Marketing Officer: Antoinette Benoit
Marketing Officer: Hope Bagozzi
Senior Marketing Manager: Melanie Courtois
Chief People Officer: Stephanie Hardman External Communications Manager, Corporate Relations: Laura Munzar